As you allready may know, there is no way all of your Facebook followers will see your fantastic posts generated on your feed. But you still want to share the news to all followers plus gain new customers. In orded to do that you would need to reach your audience using Facebook and Instagram Advertising. Everyone can do it and easiest way would be simply to boost or promote your posts directly on your Facebook account. In other words Boosted posts are ads you create from posts on your Facebook Page. Boosting a post can help you get more messages, video views, leads or calls. You may also reach new people who are likely interested in your Page or business, but don't currently follow you.
It goes a little bit more tricky when you would like to go deeper with targeting relevant people and optimizing your ad costs. That`s nothing that you could`nt handle, by diving in, spending time and learning how the system works.
That`s where you meed the Facebook Ads Manager. That`s a tool that lets you create and manage your Facebook ads. You can view, make changes and see results for all your Facebook campaigns, ad sets and ads. With Ads Manager you can create ad campaigns in a step-by-step process. When you create your ad, you choose the marketing objective, the people you want to reach, the places to show your ad and the ad format, budget and placements across platforms. View up-to-date data on the performance of your ads.
It`s important to play by the rules and follow that your ads do not promote prohibited products, services or inappropriate content, categorized by Facebook Advertising Policies or your account will be most likely blocked.
Your ads must also follow the Facebook community standards. Each of your ad visual, text and also homepage link will be reviewed by the Facebook ad review team first to start a campaign. The Facebook’s community standards for example stand against sexual exploitation, discrimination, fake or misleading ads, which gives a bad ad experience to users.
Play it safe - it may take a while before you would be able to go ahead or consult with our agency to help you out and start growing your business with Facebook Ads.