Does magazines like ELLE, Country Living, Bazaar, Esquire, Marie Claire, Cosmopolitan, Delish or Men's Health ring any bells? There are nearly 250 magazine editions around the world published by the Hearst Magazines. Add digital editions to them and you get hundreds of thousands international readers – a potential to promote a business or service, drive awareness of new product launches, build brand, acquire new customers and target consumers specially if you are doing business online. That`s a powerful portfolio of digital brands that reach 132 million visitors monthly and 239 million social followers.
The history of Hearst magazines gows waaay back, the founder, William Randolph Hearst was an American businessman, newspaper publisher, and politician who developed the nation's largest newspaper chain and media company, Hearst Communications in 1887, 134 years ago in California.
Hearst created a chain that numbered nearly 30 papers in major American cities at its peak. He later expanded to magazines, creating the largest newspaper and magazine business in the world. Today Hearst Magazines is one of the world’s largest publishers of magazine media across all platforms around the world, including more than 25 brands in the U.S.
With audiences across several demographic locations, promoting on Hearst digital platforms with display advertising, videos, promoted articles, or your Instagram posts are now within your grasp. It could be another interesting channel to try out and include in your media plan.