Google Ads is a paid online advertising platform offered by Google, you may know it originally as Google Adwords. Its the first and cheapest way for your business to start making profit. Imagine it as a digital sign directing people from the busy street to your shop around the corner exactly when needed.
If you have set up a homepage, but its not just ranking too high in online search, you have the quickest and easiest way to reach your customers using Google Ads to compensate that.
People use Google to search offers, services and products when they begin making their buying decisions. And you will be right there when needed in front of them, turning impressions to clicks and homepage visits to leads, conversions and eventually into sales.
Google Ads allows you to advertise and promote your products and services when users search relevant keywords.
However, purchasing advertising on Google doesn’t necessarily ensure the top spot. After all, you’ll likely have other competitors using the same keywords.
Google Ads operates under a pay-per-click (PPC) model. That means basically you will target the specific keywords on Google and make bids on the keyword, competing with others also targeting the same keywords.
Your bids are as high as you’re willing to pay for an ad to show to your consumers. If competitors are willing to pay more, they will grab more impressions, clicks and higher positions in the search results.
You can also set a maximum daily budget for your ad, then you wont spend more than the specific amount for that ad per day. It is about testing and fine tuning your search keywords to make your campaigns more effficient. Proceeding slowly helps you get a better sense of how much budget you should spend for your digital ad campaign.
Google also counts Quality Score of your ads. Thats an estimate of the quality of your ads, keywords and landing pages. Higher quality ads can lead to lower prices and better ad positions so better make sure your ads are relevant, message clear and straightforward.
Your Quality Score combined with your bid amount creates your Ad Rank, the position your ad will appear in the search results page. Thats all done automatically in ongoing basis, to get better results your campaign should be monitored and fine tuned periodically.
When your customer sees your ad and clicks on it, they will most likely accomplish the advertisement’s goal, become a lead or a make a purchase. Now its up to your homepage to turn the customer into client. It`s important to monitor Bounce rate on your homepage analytics. When the Bounce rate is up to 100% then something is wrong, customers wont spend more than a second on your page and leave it. Meaning your homepage didnt answer the expectations, relevant information or impression was not received. That could also mean that your Google Ads targeting is bad or Target Audience is not correct.
If you are up to it and have enough time to work it through, it`s possible to handle everything by yourself. Still most of the time its better to have a good partner for all setup, ad creation and fine tuning.